Celebrate National Margarita Week with Dulce Vida Tequila & Long Center

If you’ve been to the Long Center lately (and we hope you have), chances are you’ve seen the team from Dulce Vida Tequila out and about! When we have the pleasure of partnering with a local business as passionate and excited about Austin as we are, we like to celebrate it. So in celebration of National Margarita Day, coming up on February 22, get to know our sponsor Dulce Vida Tequila in this interview to find out why Dulce Vida + Long Center = the perfect pairing.


Forget about National Margarita Day — at the Long Center this February, we’re celebrating National Margarita Week! When you attend a Long Center Presents show on February 19 – 24, submit your secret margarita ingredient in the lobby for a chance to shape a signature Dulce Vida Tequila cocktail for The Drop-In this summer! It could be weird, wacky, a traditional favorite, or off the wall. Our winner will also receive a Dulce Vida Tequila giveaway and other goodies.

WHAT’S ON at the LC

FEB 19 @ 7:30pm // Black Violin Experience Tour, with special guest Abraham Alexander
FEB 20 @ 7:30pm // Renée Fleming
FEB 21 @ 7:30pm // An Evening with Bill Nye
FEB 24 @ 8:00pm // Cassette Roulette, starring John Cameron Mitchell

Dulce Vida Tequila
Dulce Vida Tequila's Core 4
Get to know Dulce Vida Tequila

Long Center: Something we just like to do for fun — what music should folks put on while they read this interview?

Dulce Vida Tequila: Dulce Vida is all about being approachable, adventurous, and FUN! We’re also based here in Austin! So a fun music playlist that brings this to life with uptempo, high energy, dance, pop, rock, and vibey tunes, with a heavy dose of local Austin bands/musicians sprinkled throughout would be perfect.

LC: How did Dulce Vida Tequila come to call Austin home? What’s your story?

Dulce Vida: Dulce Vida Tequila’s founders knew that Austin is a cool, weird, eclectic city with a history of successful startup brands. It’s also one that shares our values, such as being organic and sustainably produced, so what better place to launch an organic, additive-free, sustainable tequila than Austin, TX, baby!

LC: We know (and love) that sustainability is a big deal to Dulce Vida. Can you tell us more about that? What about Austin inspires you to keep sustainability a priority?

Dulce Vida: The concept of sustainability was very strategic in the selection of our tequila production facility. The facility not only had to be capable of making an award-winning product, but also had to meet requirements for organic production and overall sustainability measures — being a kind partner to the environment and local community.

A complete recapture of all production waste is performed and yields a nutrient-rich soil supplement to the local farming community. Furthermore, as a by-product of waste collection & processing, methane gas is captured, creating an energy source utilized to power the facility.

Austin has always been a city that prioritizes the environment, holistic, natural approaches to wellness, and clean living (like Whole Foods), so taking that shared ethos of sustainable practices and better-for-you products, it only made sense for our founders in their development and creation of Dulce Vida Tequila to create a tequila brand that did the same. For example, Dulce Vida Tequilas are all organic and additive free. Our infused Tequilas are also made with real fruit and are low calorie/low carb. For more information on our process, please visit DulceVidaSpirits.com!

Dulce Vida Tequila at The Drop-In, photo by Sophia Lawson
LC: How does Dulce Vida stay connected to the local community?

Dulce Vida:  Dulce Vida Tequila is very involved in the Austin scene — from our revered partnerships with historic entities such as the Long Center and Texas Longhorns Athletics, to the Austin Chronicle’s ‘Austin Music Awards’ that highlight the important local music scene, and to strong local art collectives like Almost Real things, The Cathedral, and more.

Dulce Vida is truly part of the Austin fabric as a supporter of charitable and philanthropic organizations like the Health Alliance for Austin Musicians (HAAM), events such as the Maudie’s Moonlight Margarita Run which benefits The Trail Conservancy, as well as other giving organizations like Soccer Assist, the Junior League of Austin, and the American Cancer Society.

Dulce Vida Tequila is also proud to support organizations that champion inclusivity such as the ATX Gay Flag Football League, the Human Rights Campaign, and Out Youth, to name a few. It’s such an honor and privilege to showcase our 100% pure agave, USDA Organic, and certified Additive Free tequila to the Austin community. Stay connected with us with a follow on Instagram @DulceVidaTequila to learn more.

Dulce Vida Tequila at The Drop-In, photo by Sophia Lawson
LC: Why is it important for the Dulce Vida team to partner with venues like the Long Center?

Dulce Vida: The Long Center has been an iconic venue in Austin for many years, helping support, highlight, and showcase the best there is to offer in the performing arts universe (locally and globally). The Long Center does a great job of bringing world-renowned acts to our city for locals to enjoy while also championing established local acts and giving up-and-coming artists opportunities to highlight themselves.

The Long Center also offers incredible (and free!) experiential opportunities (The Drop-In, for example) for locals to enjoy our city, smack dab in the heart of Austin with the greatest view of the city, our beautiful downtown Austin skyline as the backdrop. Dulce Vida is proud to partner with the Long Center for doing such a great job of giving Austinites a place we are proud to call our own. Plus, we hear you can get a great Dulce Vida cocktail there!

Dulce Vida Tequila at The Drop-In, photo by Brynn Osborn
LC: Can you leave us with a margarita recipe for folks to try at home as a treat for reading?

Dulce Vida: Absolutely. This is one of our favorites:

The Dulce Vida “Sweet Heat” Margarita

  • 1.5 oz Dulce Vida Pineapple Jalapeño Tequila
  • .5 oz Naranja Orange Liqueur
  • .5 oz Fresh Lime Juice
  • .25 oz Pineapple Juice

Pour ingredients into a shaker over ice. Shake vigorously. Pour contents into a glass with ice. Garnish with a lime wheel and pineapple wedge. Optional: add 1-2 jalapeño rings for more heat. Enjoy!


Don’t forget! When you’re at the Long Center for Black Violin, Renée Fleming, Bill Nye, or Cassette Roulette, submit an ingredient for your chance to win a Dulce Vida Tequila giveaway + shape a signature cocktail for The Drop-In. See you in the lobby!


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

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