Cookie Policy

We use cookies to help improve your experience of our website at https://thelongcenter.org/. This cookie policy is part of The Long Center’s privacy policy . It covers the use of cookies between your device and our site.

We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g., logging in), track site usage (e.g., analytics), store your user settings (e.g., time zone, notification preferences), and to personalize your content (e.g., advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e., third parties) are called third-party cookies They can be used to track you on other websites that use the same third-party service.

What is a pixel?

A tracking pixel is a transparent graphic image (sometimes called a web beacon or tracking beacon) that are placed on certain pages of a website. A tracking pixel collects certain electronic information from your webpage’s header, such as your IP address or browser and your location, which may be forwarded to an advertising platform for the purpose of providing advertising to you that is based on your personal interests. Tracking Pixels can also be used for third party web analytics.

Types of cookies and how we use them
Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing.

We use essential cookies to enable certain functions on our website.

Performance cookies

Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. They do not collect personal information about you.

We use performance cookies on our site.

Functionality cookies

Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party services.

We use functionality cookies for selected features on our site.

Targeting cookies / Tracking Pixels

Targeting cookies (sometimes called advertising cookies) and tracking pixels help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting cookies or tracking pixels set by third-parties may be used to track you on other websites that use the same third-party service.

We use targeting cookies and/or tracking pixels cookies on our site.

How to manage cookies on our website

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be performance cookies, targeting cookies or tracking pixels.

You can opt out of accepting cookies using individual browser settings. You can also set your browser to alert you when a website sets or accesses cookies. The ‘Help’ function within your browser should tell you how to do this. Keep in mind that using browser settings to opt out of cookies may prevent parts of our website from working properly, limiting your access to the site.

Questions?

If you have any questions or suggestions, please contact us at:

Long Center – Customer Service
701 W. Riverside Dr.
Austin, TX 78704
(512) 457-5100
info@thelongcenter.org

X