Texas Reading Day with H-E-B & Camila Alves McConaughey

Get your calendars out, Austin, we’ve got a new holiday for you! Last month, Mayor Adler officially declared September 30 to be Texas Reading Day. To celebrate, we teamed up with H-E-B’s Read 3 program and Camila Alves McConaughey to host the largest read-in event in Texas history. Everything is bigger in Texas, and this was no exception — over 100,000 students from across the state banded together to read McConaughey’s new book, Just Try One Bite! We even got to meet H-E-Buddy (try to contain your jealousy).

Photo courtesy of Getty Images

The Read 3 initiative encourages parents, caregivers, and families to read with their children at least three days a week for 30 minutes… but more is always better 😉 Reading books aloud to children stimulates their imagination and expands their understanding of the world. It also helps them develop language and listening skills and builds a bond between reader and listener. One study even showed that kindergarteners who are read to at home come into school having heard over 1 million more words than students who weren’t read to 🤯

Photo courtesy of Getty Images
“I’m honored to partner with H-E-B to emphasize how important reading with children is for both literacy and help enable that connection for families in Texas and around the country.”
-Camila Alves McConaughey

H-E-B’s reading event even made national headlines. Check out this segment from the Kelly Clarkson Show 👇

Next year’s Read 3 Read-In will be on September 29, 2023. Registration will open September 1.

Special thanks to our friends at H-E-B for encouraging literacy for all Texans, whether we’re young or just used to be.


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

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