If you take a look around, not a single frown can be found – and that goes for people and pups alike.  Grown ups are sipping their Tito’s Handmade Vodka cocktails (responsibly) while perusing tastefully eclectic dog portraits. Canine companions full of personality ignite a chain reaction of candid smiles. Between the woofs of varied volumes and plenty of wagging tails, this seems to be the perfect day.

Photos by Suzanne Cordeiro

This cinematic scene unfolded last weekend at the opening of Tito’s Handmade Vodka’s Vodka for Dog People’s newest project, the Impressions of Tito’s Distillery Dogs Over 25 Years art collection, housed (you guessed it) at the Long Center. The Austin-based vodka company (and LC sponsor) continued its slew of 25th anniversary events with an free public reception for the 25-piece collection, which pays homage to 25 dogs rescued near the Tito’s distillery, with each portrait depicting a dog’s unique story and legacy of resilience.

An important part of the Tito’s story is the innate connection the company has with its canine counterparts. Since the beginning (way back in the 90s), Tito’s has been committed to rescuing and protecting animals and, through its Vodka for Dog People program, has helped better the lives of pets and their families far and wide. To date, 121 dogs have been rescued outside the Tito’s distillery, including the 25 featured in the new art collection. Some of these lucky pups even attended the gallery opening!

Photo by Suzanne Cordeiro
Photo by Suzanne Cordeiro

Also onsite were representatives from Emancipet, a national organization working to increase access to affordable pet care, and Save an Angel, a national nonprofit that provides care to homeless and at-risk animals. In honor of Tito’s 25th Anniversary celebration, Tito’s Vodka for Dog People is donating $2,500 per organization.

Impressions of Tito’s Distillery Dogs will call the Long Center’s Rollins Lobby home through early January. Be sure to take a stroll through the gallery the next time you visit.


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

Get your calendars out, Austin, we’ve got a new holiday for you! Last month, Mayor Adler officially declared September 30 to be Texas Reading Day. To celebrate, we teamed up with H-E-B’s Read 3 program and Camila Alves McConaughey to host the largest read-in event in Texas history. Everything is bigger in Texas, and this was no exception — over 100,000 students from across the state banded together to read McConaughey’s new book, Just Try One Bite! We even got to meet H-E-Buddy (try to contain your jealousy).

Photo courtesy of Getty Images

The Read 3 initiative encourages parents, caregivers, and families to read with their children at least three days a week for 30 minutes… but more is always better 😉 Reading books aloud to children stimulates their imagination and expands their understanding of the world. It also helps them develop language and listening skills and builds a bond between reader and listener. One study even showed that kindergarteners who are read to at home come into school having heard over 1 million more words than students who weren’t read to 🤯

Photo courtesy of Getty Images
“I’m honored to partner with H-E-B to emphasize how important reading with children is for both literacy and help enable that connection for families in Texas and around the country.”
-Camila Alves McConaughey

H-E-B’s reading event even made national headlines. Check out this segment from the Kelly Clarkson Show 👇

Next year’s Read 3 Read-In will be on September 29, 2023. Registration will open September 1.

Special thanks to our friends at H-E-B for encouraging literacy for all Texans, whether we’re young or just used to be.


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

Live art is in full swing at the Long Center! As the fall air rolls in (hopefully 🤞), we’re beyond excited to welcome Austinites indoors for a full schedule of shows this fall. But before the house lights go down and the stage lights go up, we have a lil treat for you. Our Producer and resident cool person, Andrea Hyland, gave our upstairs gallery a facelift. The new and improved Gallery 701 made its official debut at lookOUT Fest on September 3, but the new art will be on display (and available for purchase 😉) for quite a while.

We sat down with Andrea to talk about the curators she worked with, how they selected the artists, and what she hopes Austinites will get out of the new Gallery 701. Get reading 👇

Long Center: We’re so excited that Gallery 701 is getting a refresh! Tell us about that space and why it inspires you.

Andrea: The space is a little quirky and, if you know me, you know I have a soft spot for quirky. The room speaks to the history and architecture of the Long Center. It has a slight curve to it, left over from the old Palmer Auditorium, and is right next to what we call ‘West Pincer’, an outdoor patio space that overlooks the H-E-B Terrace and has a great view of the skyline. You can’t help but be inspired there. Since the Long Center is all about supporting local artists, I thought revamping Gallery 701 was the perfect way to do just that.

Long Center: When you took on this project, how did you select whose work you would feature?

Andrea: When the opportunity came to redo Gallery 701, I reached out to some of the leaders in the Austin art scene and asked them to be on a curatorial committee — Jordan Nelsen from Women & Their Work, Chris Burch from Co-Lab Projects, Brittany Williams from Origin Studio House, and Kyle Evans from dadageek (you can learn more about each of the curators here). My goal was to pull work from artists of various backgrounds and media so that the Gallery could represent the diversity of the City.

Long Center: What does it mean to you to be amplifying the work of local artists?

Andrea: I want to be a resource for the art community, so any time I have an opportunity to support local artists, I take it. The new Gallery 701 is an outlet where artists can reach a larger audience, plus it’s a great space to hang out in within the Long Center — a win win!

Long Center: The arts are nestled deep in the heart of ATX, and curiosity is the key to making engaging and compelling art. What does curiosity mean to you? How do you stay curious?

Andrea: Curiosity is the backbone of my being. I try to incorporate it into every part of my life, especially the work I do here at the Long Center. I am a seeker, and that comes with great reward. I keep curious by engaging with my environment, being open to new people, new ideas, and new experiences.

Long Center: What do you hope people get out of the new Gallery 701?

Andrea: I would consider these artists (who you can learn more about here) a diverse group; there are lots of textures, colors, and vibes happening, so there’s something for everybody. I am excited for the up and comers Jacob Guzman and Barbara Minarro. Jacob is a self-taught painter inspired by music and Barbara explores ideas of the body in migration through soft sculpture. Its an honor to share space with all these creative minds. I don’t want to reveal to much information… I invite you to see for yourself!

Photos by Sophia Lawson

Next time you find yourself at the Long Center (perhaps for a show this fall), wander up the stairs to the new Gallery 701 and experience it for yourself. Like Andrea said, there’s something for everyone.


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

Last year, President Joe Biden officially declared Juneteenth to be a federal holiday, but this special day has been a Texas tradition for much longer. 157 years to be exact. You probably learned about it in your 4th and 7th grade Texas history classes, but for you Texas transplants, here’s the story:

Although President Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, word that all enslaved people were free in the eyes of the law didn’t reach Texas until June 19, 1865. Things didn’t magically get better when Major General Gordon Granger read the Proclamation in Galveston, TX that day, and we’ve still got work to do, but it’s a day to celebrate the ability to recognize a wrong and work to make it right.

Our pals at H-E-B are supporting Juneteenth celebrations all throughout the Lone Star State as part of their shared responsibility and commitment to create lasting change.

Ross Scott, founding member of H-E-B’s first diversity council and a store director with 31 years of service, understands the importance of community connection. His favorite H-E-B community-supported event is Juneteenth, and he leads the region’s partners each year at the MLK Jr. Parade and Festival.

“It’s an enjoyable time parading through the community and seeing the people that shop at my store,” he said, adding that he appreciates H-E-B’s culture, family atmosphere, great opportunities for advancement, “giving back” commitment to community and fostering of a workplace where everyone belongs. 

H-E-B and their employees support many Juneteenth events across Texas, including activities in Austin, Pflugerville, Kyle, La Grange, and beyond. Check out their Event Calendar and join in the celebrations! We’ve got our eye on Austin’s Juneteenth Parade. Follow its historic route on Saturday, June 18th, starting at 10am, and spend the day at the Park Festival with KUTX & the Greater East Austin Youth Association.

This year (and all years), let’s take this time to CARE – celebrate, advocate, reflect, and educate – about Juneteenth, and honor the freedom of Black Americans and the (often unacknowledged) contributions they have made to American culture. In the words of Former President Barak Obama, “Juneteenth has never been a celebration of victory or an acceptance of the way things are. It’s a celebration of progress. It’s an affirmation that despite the most painful parts of our history, change is possible—and there is still so much work to do.”


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

Summer is here and that had us thinking… how can we help Austinites get back out there? So we turned to our resident curiosity monger, Tori Johnson, who just happens to be our LC Marketing Coordinator! In this Mid-Week Intermission, Tori gives us a break from it all with some trail tips and her favorite way to cut loose. And if you join us for a Drop-In, you may even see her on-the-job. Enjoy!


I’m Tori.

Photos by Katie Murray Balling

I’m the Marketing Coordinator here at the Long Center, which means I run our social channels, make sure things get paid on time (you’re welcome, vendors!), write blogs, coordinate media visits, and generally keep the wheels on in the Marketing Department.  I’ve been here almost a full year, which sometimes feels like 10 years and sometimes feels like 30 seconds.

Before I joined Team LC, I worked at several dance companies here in Austin and also in Utah, where I went to college and studied ballet. If you thought it was hard to figure out what to do with a B.A. in English, imagine a B.F.A. in Ballet. Just kidding! Ballet was my life for 20 years, and it taught me creativity, work ethic, collaboration, critical thinking, and more… all skills I use every day! There’s no feeling quite like moving your body and allowing the music (or silence!) to take you on a journey.

Speaking of journeys, one of my favorite ways to pass time (or use up my PTO 😁) is hiking. I fell in love with hiking while living in Utah, and while the Hill Country isn’t exactly the same as the Rockies, rolling hills of bluebonnets and the serpentine curves of the Pedernales make my heart beat fast in a way the mountains never will. 

Here’s me and my floof at Reimers Ranch in Dripping Springs 👉

When I’m not hiking or working, I’m usually reading a book – currently on my Kindle is Smoke Gets in Your Eyes by Caitlin Doughty – or hanging out with my doggo, Apache, or doing yoga. 

I’ve been practicing yoga for about 10 years now, and even have my teaching certification with an advanced certification in process. I teach every Wednesday for a local org called The Phoenix, an active community for folks in recovery. If you’re sober or trying to be, come flow with me! I mean, look at that view 😍

Well, that’s my story! Next time you’re at The Drop-In, feel free to flag me down and say hello and ask me to show you pictures of Apache. I’ll be the one walking around taking pictures of things on my phone 😉


At the Long Center, we’ve always got a new partnership or something cool we know you’ll want to check out! Find and follow us @longcenter on your social media platform of choice, and we’ll see you real soon.

This one goes out to the other event venues out there. We see you! As we ramp back up to a full schedule, we’re over the moon to have folks from Austin and beyond back in our spaces. But from ticketing to advertising to client satisfaction to operations, there’s more on our plates right now than we’re used to. And that’s causing A LOT of stress 😬 

Dr. Tio Bustillo from Baylor Scott & White Health stopped by the LC to talk to us about how to manage stress and anxiety, and what he had to say was too good to keep to ourselves.

The Thinking Process

Our minds are built to worry to keep us safe from danger, but we don’t live in the same environment our early human ancestors did. They might have worried about if a hippo was going to eat them, while we worry about if traffic on Mopac is going to be terrible or just regular-bad. Those are very different scenarios, but our minds don’t know that. It may sound strange, but worrying releases dopamine, a neurotransmitter that makes us feel pleasure. So, the more we worry, the more dopamine dumps into our brains, making our brains feel good, which makes us inclined to worry even more. But all the while, we’re miserable and stressed out. 

Thoughts are just droppings made by our brains. We get to choose if we pick up the thoughts or not. Next time you’re feeling stressed or overwhelmed by your thoughts, try one of the exercises below 👇 

Take a Breath

Our breath is the only thing that truly happens in the present moment. When your mind starts to reach a little too far into the what ifs of the future, try this breathing exercise to bring you back to the now. 

Decide if you want your palms open to receive, palms down to ground, or palm on palm with thumbs touching to reflect.

Photos courtesy of  Tint Yoga, Yoga Journal, & Mindfulness Box
  1. Soften your gaze or close your eyes. Breathe in through your nose for one… two… three… four. Notice the sensation of air filling your lungs.
  2. Hold your breath here for one… two… three… four. (Are you scrunching up your face? What does it feel like if you let that facial tension go?) 
  3. Slowly exhale for one… two… three… four. 
  4. And hold again for one… two… three… four. 

This is called box breathing, or sama vritti pranayama in Sanskrit. Our favorite part of box breathing is that it can be done anywhere.  

Find the Present
  1. Place your palm in your lap or in front of you – just somewhere you can see it.  
  2. Place the pointer finger of your opposite hand on the outside of your thumb. 
  3. Take a nice, slow breath in and trace your finger up the side of your thumb. 
  4. Slowly breathe out and trace your finger down the inside of your thumb. 
  5. Inhale and trace up your pointer finger. 
  6. Exhale and trace down your pointer finger.  
  7. Repeat this with each finger, as many times as you like. 
Graphic courtesy of The Calming Corner
Come to Your Senses

Becoming aware of the environment around you is a great way to take your mind off your stress and recalibrate. Ask yourself: 

  • What things do I see? 
  • What things do I hear? Do I hear different things if I close my eyes? 
  • What things do I smell? 
  • What tastes are in my mouth? 
  • What is near me that I could touch? If you choose to reach out and touch something, what does it feel like? 

So next time you’re worrying about Mopac traffic or that one client sends you yet another email, check in with one of the practices above 👆 And remember: anxiety isn’t really a feeling, but rather a thinking process. It’s a reminder to be aware, not beware. YOU get to choose what thoughts you keep and what you discard.

Special thanks to our partners over at Baylor Scott & White Health for helping us learn about stress and anxiety. For more wellness tips, give ‘em a follow on your social media platform of choice. 

April 14th marked the first time the Heller Awards for Young Artists was held LIVE and in person in three years. And boy was it great to be back! There’s an itch in all of us that can only be scratched by live performance. 

And the lucky winners are… (drumroll please… 🥁)

Creative Awards
Best Choreography

Cedar Ridge High School, Footloose

Best Costume Design

Rouse High School, The Hunchback of Notre Dame

Best Ensemble

East View High School, A Chorus Line

Best Direction

San Marcos High School, Rent

Best Musical Direction

Rouse High School, The Hunchback of Notre Dame

Best Lighting Design

Tom Glenn High School, SpongeBob SquarePants

Best Scenic Design

Hendrickson High School, Once on This Island

Best Orchestra

Leander High School, Amélie

Best Technical Execution

McCallum Fine Arts Academy, Joseph and the Amazing Technicolor Dreamcoat

Best Production

Rouse High School, The Hunchback of Notre Dame

Acting Awards
Best Lead | Female

Savannah Chavarria, McCallum Fine Arts Academy, Joseph and the Amazing Technicolor Dreamcoat

Best Lead | Male

JP Lopez, Rouse High School, The Hunchback of Notre Dame

Best Supporting | Male

Sam Hill as Tonton, Hendrickson High School, Once on This Island

Best Supporting | Female

Ava Van Bevern as Vi Moore, Cedar Ridge High School, Footloose

Best Featured | Individual

Allie Meredith, Jack C. Hays High School, A Gentleman’s Guide to Love and Murder

Best Featured | Ensemble

Hannah Zuniga, Lehman High School, The Lightning Thief

Student Achievement Awards

Eleanor Cain, Weiss High School

Stage Management

Mikayla Stasny, Rouse High School


Tyler Mayer, Dripping Springs High School

Training Scholarships
Balance Dance Studio Scholarship

Addie Villegas, Hendrickson High School

Adam Roberts’ Unique Voice Scholarship

Ryah Gonzales & Julianna Coco, Jack C. Hays High School

Impact Arts Audition Package

Allison Meredith, Jack C. Hays High School

Impact Arts’ Texas Arts Project Summer Camp

Savannah Baker, Tom Glenn High School

James Macgruder, Cedar Park High School

ZACH Theatre PPC Scholarship

Isis Lewis, Brentwood Christian School

James Magruder, Cedar Park High School

Olden Lighting Consultations

Elgin High School

Leander High School

Westwood High School

Cedar Park High School

Rouse High School

San Marcos High School

Congratulations to all the students, educators, families, and staff who contributed to this amazing night 🥳️ Be sure to follow @hellerawardsatx on your favorite social media platform to stay up to date on all things HAYA.

Don’t get us wrong — we’ve loved all the growing pains of creating theatre in a digital world these last two years. But we can say with all honesty that we’re so happy that the 2022 Heller Awards for Young Artists Ceremony will be returning to Dell Hall! We’re kicking things off big with a virtual Nominations Day stream to start the countdown to the big day. Tune in March 6 at 7:30pm on YouTube to watch with us!

You can expect a fully-produced opening number performed by the Select Ensemble, nomination announcements for 16 categories and 3 student achievement awards across 30+ school productions, and plenty of support and excitement for our return to the big stage.


Our 2021 Nominations stream started out with a musical number for the ages. Watch this collab from our Select Ensemble and HAYA alumni 👇


The show must go on – instead of skipping a year, we created an all-virtual production for 2021 with innovative tech from Co-Production House. Read all about it!



Relive the magic and see how our video capture translated to the big screen by watching the full 2021 Awards Ceremony all over again!

We hope you’ll tune in with us and support this incredible program. Show your support for arts education by following @hellerawardsatx on your social media platform of choice, or take it one step further and make a donation to the Heller Awards for Young Artists today. The future of arts education is here, and you can make sure it continues.


This week’s Mid-Week Intermission features a dear friend of the Long Center who is constantly helping our community flourish — the one and only, Pamela Benson Owens! If you know Pam, then you’ll know she’s a self-described “long-time entrepreneur” who helps organizations become stronger, more effective, and mission-driven. Learn more about Pam as she spearheads the role of CEO with our friends over at Six Square — we speak from experience when we say that Pam is the very best of the best!




My name is Pamela Benson Owens, and yes, I use all three names.

Most people in the community call me Pam and the elders in my community have an entirely different set of names they call me by. The point is, over the last few months there is a new group of friends and colleagues that call and ask for me by name. The amazing team at the Long Center!

I’m a long-time entrepreneur, and I think that is confusing to many in Austin. It isn’t uncommon for me to hear people say, “Didn’t I just see you working at (fill in the blank)?” My answer is always, “Yes.” For the last several years I’ve had the humbling opportunity to help organizations be stronger, more effective and assist in removing obstacles and barriers that distract from the mission.

Currently, I am the CEO of Six Square, and it has been both amazing and absolutely gut wrenching at the same time. Like many other nonprofit organizations, the pandemic left us with a call to action to think differently about how we would curate meaningful work with a backdrop of social unrest and racial trauma on a variety of levels.

I am proud to say that we are still standing, having learned the importance of work/life integration, how to become even more astute listeners, and how to continue working hard to build beloved community in a time when most on the team felt exhausted and in many cases, scared for our lives.

Six Square, Austin’s Black cultural district, presents Beyond the Square Festival 2021, featuring the Queen of Bounce Big Freedia, along with Austin-based hip-hop duo Magna Carda and DJ Kay Cali at the Long Center on June 5, 2021 in Austin, Texas. Credit: Suzanne Cordeiro

Guests at Beyond the Square festival and Magna Carda, Credit: Suzanne Cordeiro

One of the most pivotal partnerships for us this year was working alongside the Long Center team to produce our annual Beyond the Square festival. When I reflect on the process, it really could be used as a blueprint for other organizations.

We were all intentional about getting to know each other better, which was more difficult in a virtual setting, but still beneficial. As we got to know each other better, we cultivated a real team spirit and everyone was leveraging their unique skills and immense talents to make the event successful. I can proudly say that the Long Center has become co-conspirators of culture in such a powerful way.

To be able to work together as a cross-cultural team was inspiring and fun! Although I’ve seen too many performances to name at the Long Center, working with the team is by far the best performance and most memorable gift to date. And, when anyone from the fabulous team at the Long Center calls me by name, I just smile and feel a deep sense of gratitude.

Queen of Bounce Big Freedia at the Long Center on June 5, 2021 for Six Square’s Beyond the Square Festival.
Credit: Suzanne Cordeiro

Be sure and keep up with all that our friends at Six Square, Austin’s Black Cultural District, have going on and how you can get involved.


Applications open Friday, December 11 at www.thelongcenter.org/saveaustinvenues

AUSTIN, TX – The City of Austin Economic Development Department announces the launch of the Austin Live Music Venue Preservation Fund. The Austin City Council established the $15 million Save Austin’s Vital Economic Sectors (SAVES) Fund through Ordinance No. 20201001-052. Austin City Council adopted the final guidelines for the $5 million Austin Live Music Venue Preservation Fund on December 3, 2020 via Resolution No. 20200103-013. As part of a partnership with the City of Austin, the Long Center for the Performing Arts will provide application assistance, process applications, and administer funds.

“Live music venues strengthen our cultural and economic ecosystem and contribute to Austin’s international appeal,” notes Veronica Briseño, Austin’s Chief Economic Recovery Officer. “Our team worked with the Long Center to quickly open the application portal one week after Council approved the guidelines. Our goal is to have the money flow to live music venues before the end of the month. This critical support will help sustain our music venues until it is safe for them to reopen.”

Eligible live music venues must be located in a City of Austin City Council District; must meet the City’s definition of a live music venue; and must have significantly reduced operations since March 2020. Applicants must also meet or exceed the City’s COVID-19 safety guidelines, which can be found online at www.austintexas.gov/covid19.

“The Long Center is excited to be able to support the City and our music community by providing this critical community service. This opportunity aligns with our strategic goals to serve as a conduit and resource to the creative sector and a partner supporting the City’s efforts,” said Cory Baker, President & CEO of the Long Center. “As the creative community continues to struggle through the pandemic, preserving performance spaces across the city is vital. We are ready to roll up our sleeves and get assistance out quickly.”

The Austin Live Music Venue Preservation Fund will be distributed in two phases:

Phase 1: Emergency Funding


  • Eligible applicants experiencing immediate risk of closure will receive a $20,000 grant, which the Long Center will distribute in December 2020.
  • Services that will be available to venues receiving emergency funding include: legal and accounting services; real estate advice and guidance on lease negotiations; and other professional services and long-term planning from community experts.


Phase 2: Enhanced Funding


  • Eligible applicants can apply for additional grant funding up to $140,000 (this does not include funds received from the first phase).
  • Grant recipients must complete a technical assistance evaluation and an Equity Strategic Plan in order to apply for more funds during the second phase.
  • The funding will be distributed in monthly payments with a maximum of $40,000 per month.


Application Opens:

Friday, December 11, 2020 at 10:00 a.m.

Application Closes:

Monday, January 11, 2021 at 5:00 p.m.

How to Apply

Application and eligibility guidelines available online at www.thelongcenter.org/saveaustinvenues

For eligibility questions and application assistance, contact the Long Center by email saveaustinvenues@thelongcenter.org or by phone 512-457-5181.

Austin SAVES Fund distribuirá dólares de alivio de COVID-19 a locales de música en vivo

El periodo de solicitud abre el viernes 11 de diciembre en www.thelongcenter.org/saveaustinvenues

AUSTIN, TX – El Departamento de Desarrollo Económico de la Ciudad de Austin anuncia el lanzamiento del Fondo de Preservación de Locales de Música en Vivo de Austin. El Consejo de la Ciudad de Austin estableció el Fondo de $15 millones, llamado “Salvando los Sectores Económicos Vitales de Austin” (SAVES, por sus siglas en inglés), a través de la Ordenanza No. 20201001-052. El Consejo adoptó las pautas finales para el Fondo de Preservación de Locales de Música en Vivo de Austin de $5 millones el 3 de diciembre de 2020 mediante la Resolución No. 20200103-013. Como parte de una asociación con la ciudad de Austin, el Long Center brindará asistencia con las solicitudes, procesará las solicitudes y administrará los fondos.

“Los locales de música en vivo fortalecen nuestro ecosistema cultural y económico y contribuyen al atractivo internacional de Austin”, señala Veronica Briseño, directora de recuperación económica de Austin. “Nuestro equipo trabajó con el Long Center para abrir rápidamente el portal de aplicaciones una semana después de que el Consejo aprobó las pautas. Nuestro objetivo es que el dinero fluya hacia los locales de música en vivo antes de fin de mes. Este apoyo fundamental ayudará a mantener en pie a nuestros locales de música hasta que sea seguro reabrirlos”.

Los locales de música en vivo elegibles deberán estar ubicados en un distrito del Consejo de la Ciudad de Austin; deberán cumplir con la definición de la ciudad de “locales de música en vivo”; y deberán haber reducido significativamente las operaciones desde marzo de 2020. Los solicitantes también deberán cumplir o superar las pautas de seguridad contra el COVID-19 de la ciudad, las cuales están disponibles en línea en www.austintexas.gov/covid19.

“En el Long Center estamos entusiasmados de poder apoyar a la Ciudad y a nuestra comunidad musical al brindar este servicio comunitario crítico. Esta oportunidad va de la mano con nuestros objetivos estratégicos de servir como conducto y recurso para el sector creativo y de ser socios que apoyan los esfuerzos de la ciudad”, aseguró Cory Baker, presidente y directora ejecutiva del Long Center. “A medida que la comunidad creativa continúa luchando contra la pandemia, es vital preservar los espacios escénicos alrededor de la ciudad. Estamos listos para ponernos a trabajar y dar ayuda rápidamente”.

El Fondo de Preservación de Locales de Música en Vivo de Austin se distribuirá en dos fases:

Fase 1: Financiamiento de Emergencia


  • Los solicitantes elegibles que experimenten un riesgo inmediato de cierre recibirán una subvención de $20,000 que el Long Center distribuirá en diciembre de 2020.
  • Los servicios que estarán disponibles para los locales que reciben fondos de emergencia incluyen servicios legales y de contabilidad; asesoramiento y orientación inmobiliaria en negociaciones de arrendamiento; y otros servicios profesionales de planificación a largo plazo por expertos de la comunidad.

Fase 2: Financiamiento Aumentado


  • Los solicitantes elegibles pueden solicitar una subvención adicional de hasta $140,000 (no incluye los fondos recibidos de la primera fase).
  • Los beneficiarios de la subvención deben completar una evaluación de asistencia técnica y un Plan Estratégico de Equidad para poder solicitar más fondos durante la segunda fase.
  • Los fondos se distribuirán en pagos mensuales con un máximo de $40,000 por mes.


Fecha de Apertura de Solicitud:

Viernes 11 de diciembre de 2020 a las 10:00 a.m.

Fecha de Cierre de Solicitud:

Lunes 11 de enero de 2021 a las 5:00 p.m.

Cómo Aplicar

Las pautas de solicitud y elegibilidad están disponibles en línea en www.thelongcenter.org/saveaustinvenues

Para preguntas sobre elegibilidad y asistencia con la solicitud, comuníquese con Long Center por correo electrónico a saveaustinvenues@thelongcenter.org o por teléfono al 512-457-5181.


About the City of Austin Economic Development Department

The City of Austin Economic Development Department supports business growth, creative industries, and local communities. These programs build an equitable, sustainable economy to improve the lives of all Austin residents. To learn more about helpful resources, visit www.austintexas.gov/edd or like us on Facebook @AustinEconDev and follow @AustinEconDev on Twitter.

Información sobre el Departamento de Desarrollo Económico de la Ciudad de Austin

El Departamento de Desarrollo Económico de la Ciudad de Austin apoya el crecimiento de los negocios, las industrias creativas y las comunidades locales. Estos programas construyen una economía equitativa y sostenible para mejorar las vidas de todos los residentes de Austin. Para aprender más sobre recursos útiles, visite www.austintexas.gov/edd o síganos en @AustinEconDev en Facebook y @AustinEconDev en Twitter.

About the Long Center for the Performing Arts

For Austinites of every background, the Long Center is the community gathering place that offers the most diverse programming and stunning views of the city, so that together, everyone can experience remarkable live arts and entertainment. The Long Center is dedicated to elevating Austin’s creative sector, serving artists across Austin, including creative organizations, musicians and performing artists, with both performance spaces and professional assistance.

Acerca del Long Center para las Artes Escénicas

Para los residentes de Austin de todos los orígenes, el Long Center es el lugar de reunión de la comunidad que ofrece la programación más diversa y las mejores vistas de la ciudad, para que juntos, todos puedan experimentar extraordinarias artes y entretenimiento en vivo. El Long Center está dedicado a elevar el sector creativo de Austin, sirviendo a artistas en todo Austin, incluidas organizaciones creativas, músicos y artistas, con espacios escénicos y asistencia profesional.



From performing to advocating, today’s Mid-Week Intermission comes from our friend Nakia Reynoso. Not only is Nakia a creator — you might recognize his voice form our Good Vibes Only series or seen him on NBC’s “The Voice” — but he’s also a mover and shaker among Austin’s music community. Read on for more about his journey to the stage and the good work he and Austin Texas Musicians have done for this town.


Hey, y’all!
I’m Nakia.


I’m a working musician in Austin and the Board President of Austin Texas Musicians’ 501c4 nonprofit. We advocate for musicians on city, state, and federal policy, and work to serve musicians’ most basic needs. Our team is made up of musicians working for musicians, and we’re grateful to bring voices from all across our community to the table.

In the short time that Austin Texas Musicians has been in existence, we’ve been instrumental in getting the Live Music Fund, Austin’s first-ever sustainable public funding for music, on the table. As well, we rallied musicians to bring $5 Million in aid to Austin’s music venues until the lights came back on.

Our Musicians Advisory Panel members have registered over 700 voters in Travis County, brought issues of equity for all diverse musicians forward, and are now engaged in projects surrounding corporate relations, affordable housing, and life insurance/retirement plans for musicians. The work we are doing is truly groundbreaking stuff, and I’m humbled to serve alongside Board Members Sonya Jevette and Executive Director Pat Buchta.


I moved to Austin almost twenty years ago to begin my musical career and, besides marrying my wonderful husband Robert, this is the best decision I’ve ever made. In 2011 I was honored to be chosen to compete in the first season of NBC’s “The Voice,” when CeeLo Green turned his chair around in response to my bold cover of his hit song “Forget You.”

This proved to be a pivotal moment in my career, paving the way for many musical highlights to come.

And just as importantly, it opened me up to a world of music advocacy, as I served as the Chair of Austin’s Music Commission, a HAAM Advisory Board member, and a key figure in the creation of the 2015 Austin Music Census. Most recently, I was honored to be chosen as 2021 Texas Chapter Governor for the Recording Academy/Grammys.

It may seem like I”m all over the map with these projects and commitments, but in reality, I love being a homebody with my husband Robert and our big beautiful Bouvier De Flandres, Baker.


At the beginning and end of the day, I’m an artist and I have to create. In addition to my acting and soundtrack work with three award-winning digital series, I was honored to partner with Savannah Welch’s 9-year-old son, Charlie, this year in creating “It’s Never Too Late,” an inspiring song about the importance of love, kindness, and mental health. Portions of the sales of the single via my Bandcamp page benefits our friends at the SIMS Foundation. I even taught myself how to animate the lovely Ben Wu illustrations for lyric video!

One of the things I really love about the Long Center is their commitment to serving the community at large, and the way in which they’ve leaned into booking more diverse talent that represents Austin’s rich musical heritage. It was an easy and emphatic “YES!” for me when the LC approached me to be the voice of their Good Vibes Only concert series, and I’m excited to see what exciting things lay ahead as we work together to create culture that serves all of Austin. A great way to check out how the Long Center is shining a light on local musicians is their outdoor concert series, The Drop-In, happening every Thursday this summer. Keep your eyes open to find out when I’ll be playing the series soon!

Catch Nakia at The Drop-In soon — you can find those updates Fridays on social media. And be sure to listen as his voice sets the scene for our next Good Vibes Only featuring Jake Lloyd, June 23rd at 8pm RSVP so you don’t forget!


That’s a wrap for the 2021 Heller Awards for Young Artists (HAYAs), and might we say it was probably the coolest awards yet! We always knew this program was something special. What we never imagined, is that it would be the leader in virtual theatrical production.


  • Performances featuring over 250 high school students
  • Over 20 schools presented
  • 40 students filmed at Austin’s Co-Production House using the same virtual production studio technology as The Mandalorian
  • Video compilations showcasing ALL nominees
  • 10 dynamic presenters

…and boundless amounts of heart and celebration, we could not be more proud.

A huge congratulations to all of our nominees who stayed creative, positive, and inspired through this year. And without further ado, here are your 2021 Award Recipients.

Senior Division

Cassandra Chapman ROUND ROCK

Grace Sheidow ROUND ROCK

Sareena Hampton ROUSE

Underclassmen Division


McKenlee Wilson WEISS

Scott Bratton ROUSE


The Plastics ROUND ROCK


Rouse Little Priest ROUSE



Isabelle Saquing LBJ/LASA

Mackenzie Thornton VISTA RIDGE


Gavin Rojas LEANDER

Augustus Cosby ST. STEPHEN’S

Jackson Urbach VISTA RIDGE


Lucy Sugawa LBJ/LASA

Rouse Never Know ROUSE

Rouse Girl Band ROUSE


Eli Patterson MARBLE FALLS


Taylor Gunter MARBLE FALLS


Abigail Bensman ROUND ROCK

Zayan Culberson LBJ Early College

Taylor Fambrough WESTLAKE

Grayson Gower ROUSE

Ashlen Herrin VISTA RIDGE

Ally McSorley LEANDER

Alisha Morejon LASA

Adam Romer LEANDER

Mackenzie Thornton VISTA RIDGE








That’s a wrap folks! Show your support for arts education by following @hellerawardsatx on your social media platform of choice, or take it one step further and make a donation to the Heller Awards for Young Artists today.