Redd Carpet Initiative

Cliff Redd Helping local arts organizations take it to the next level.

Austin’s arts organizations—from the smallest to the largest—deserve a chance to perform and practice their craft in the most exceptional performance space in the city, the Long Center. Our state-of-the-art theatres allow artists to take performances to the next level and attract new audiences.

Your donation to the Redd Carpet Initiative can help local artists create, collaborate and inspire audiences. Gifts of all sizes provide Austin-based performers access to the same exceptional performance spaces and equipment used by the world-class artists who call the Long Center home.

Through the Redd Carpet Initiative, named for long-time Austin arts advocate and Long Center Executive Director Emeritus, Cliff Redd, the Long Center helps offset some of the costs involved with putting on a production for small and emerging locally-based arts organizations, primarily support productions in the Rollins Studio Theatre.

For more information please contact Rachel Watkins, Assistant Director of Programming, at 512.457.5155.